I keep seeing and hearing ads on the radio and on telly and from bloggers on their Snapchat and Instagram accounts who have been paid to promote breast cancer awareness month. Centra are running a Cups against Cancer campaign. Today FM are doing dare to care. But what is it all about? Are they creating the right kind of awareness? Have you actually checked your breasts as a result of seeing one of these ads? At the risk of sounding cynical, I’m not sure the emphasis of these campaigns is focused on the real issues real people are facing. They’re all trying to raise money for the Irish Cancer Society. What about the individual who has been affected or the mammy who might discover a lump down the line. Where’s the awareness? I don’t see Pippa O’Connor or Ian Dempsey telling women to check their breasts for lumps. Or to look out for any symptoms at all. They don’t tell you to watch out for a red mark or puckering on your skin. They don’t tell you to notice if your skin looks like orange peel. They don’t tell you to notice if your sweat from under your arm smells differently or if there’s any bleeding or discharge from your nipple. They aren’t creating any awareness about the actual illness at all! They’re telling you either hold a coffee morning, tweet some hashtag or donate €4 by text to a premium number who will take a cut of the money. It makes me fucking angry to see millions of euros of money thrown away to these campaigns which have been so beautifully branded in pink by some well paid graphic designer and launched in some five star hotel. Where is the money actually going? It is widely known that the majority of the money raised goes to multinational pharmaceutical companies in the hope of finding a cure. Cure my arse. It’s not in the pharmaceutical company’s best interest to find a cure. There’s too much money to be made out of cancer treatments. I’m planning on addressing this issue in a blog post soon but for now… If you want to do your bit to help people during ‘Breast Cancer Awareness Month’ (excuse me while I choke on my pink ribbon), you can do something for an individual you know who has been affected. It is admirable that people want to help and have hosted coffee mornings or donated to the text line and people’s hearts are in the right place but coming from someone who has reached out to the Irish Cancer Society for help to get treatment abroad and was turned away*, here are some practical ideas to help someone you know who is healing or reeling from a cancer diagnosis.
- Make them some food
- Get them some organic veg at the market
- Babysit their kids so they can go out for a meal or to the cinema or to do something nice
- Send them a voucher for a treatment/massage/seaweed bath/therapy
- Give them a lift to an appointment
- Send a text to let them know you’re thinking of them and if they need anything to shout
- Send them a book which you know is helpful
- Bring them to a yoga or meditation class or out for lunch
- Send well wishes in the form of a card/prayer/light a candle
- Text them with a TV or movie suggestion which you loved.
I wrote a post on helping people in this situation a few weeks ago and there are more practical tips in there if you want to help someone you know. And not to repeat old ground but seeing as it is Breast Cancer Awareness month, I thought I’d give my two cents on the issue.
P.S, this is not a please send me gifts and massages and books and presents post. I have the most generous friends and family who I actually got these ideas from as they have been so kind and helpful to me since my diagnosis. This is a post to advise you how to care for someone you know who is in a shit situation. Hashtagging something on Twitter isn’t going to help them!
*Not bitter about the Irish Cancer Society at all!!! Or their CEO who earns 135k. What?!?! Yes you read that right. Yet another ‘charity’ who looks after those at the top.